Le Whif

When I first heard about Le Whif, I was horrified. A breathable cocoa created by a Harvard University lab professor would surely destroy the hedonistic experience of melt in your mouth chocolate.

…Until I saw the package. Now I understand why Parisians are raving about the bizarre concoction. The cheeky cigarette box is rather alluring. Can’t you imagine sultry women at cafes swapping their smoke for Le Whif?



photo credit: Le Smoking

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This entry was published on April 20, 2010 at 2:55 PM. It’s filed under food & wine and tagged , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

One thought on “Le Whif

  1. Is there a masculine version of Le Whif expected to hit the market? Le Whif, Reds, if you will…

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