When I first heard about Le Whif, I was horrified. A breathable cocoa created by a Harvard University lab professor would surely destroy the hedonistic experience of melt in your mouth chocolate.
…Until I saw the package. Now I understand why Parisians are raving about the bizarre concoction. The cheeky cigarette box is rather alluring. Can’t you imagine sultry women at cafes swapping their smoke for Le Whif?